TaylorMade Names Golf Legend Park Se-ri as Brand Ambassador

TaylorMade announced on the 20th that it has named Park Se-ri, former head coach of the Korean national golf team, as its brand ambassador. Park will represent the brand by using TaylorMade clubs and apparel going forward.

Park led the globalization of Korean women's golf, recording 25 career wins on the LPGA Tour, including five major championships. Her 1998 U.S. Women's Open victory is considered a historic moment that brought inspiration and hope to the Korean people. After retirement, Park has continued her influence as a coach and mentor, contributing to the development of younger players and the spread of golf culture.

TaylorMade was also the brand that accompanied Park during the peak of her career. She signed an equipment contract in 2002 and used TaylorMade's full product line. "Using clubs that fit you is most important, and TaylorMade clubs have helped me a lot," Park said.

"This ambassador appointment goes beyond a simple model contract—it is part of an integrated performance branding strategy encompassing both clubs and apparel," TaylorMade said. "TaylorMade apparel will more clearly present the direction of premium golf wear through Park Se-ri's unique charisma and elegant style."

"Looking back on my career as a player, what mattered most was what standards and direction a brand used to shape golf," Park said. "I felt TaylorMade is a brand that has consistently shown the essence of golf through relentless innovation. This partnership is an extension of that."