Titleist Expands AIM Design Golf Ball Line, Claims 35% Alignment Accuracy Improvement

Titleist has expanded its AIM (Alignment Integrated Marking) design to the AVX, Tour Soft, Velocity, and TruFeel golf ball lines to help golfers achieve more precise alignment.

The AIM design, previously featured on the Pro V1 and Pro V1x models, now spans the company's entire golf ball lineup. The AVX and TruFeel balls feature the AIM 360 alignment design that wraps around the ball's circumference. The Tour Soft and Velocity models incorporate the AIM performance design positioned opposite the side stamp.

"The AIM design becomes more effective as putt distance increases," Titleist said. "Test results showed that golfers using the AIM design achieved a narrower and more stable alignment distribution compared to using only a standard-length side stamp. Using AIM balls improved putting alignment accuracy by up to 35%."