Honma and Malbon Open Pop-up Store Collaboration

Honma Golf is hosting a pop-up store featuring the "Honma X Malbon Collaboration Collection" at Hyundai Department Store's Apgujeong main branch in Seoul through January 19.

The collaboration combines Honma's craftsmanship with Malbon Golf's free-spirited and creative street sensibility, according to the companies.

While the Honma X Malbon collaboration clubs were previously available only as full sets, the pop-up store offers drivers and caddie bags for individual purchase. The venue features a putting zone and a fitting area, with various on-site events and purchase rewards available.