Coupang Play and professional football's K League have extended their comprehensive partnership for five years.
Coupang Play announced on the 23rd that it held a comprehensive partnership signing ceremony with the K League at Jeonju World Cup Stadium, where the "Coupang Play K League Super Cup 2026" took place on the 21st.
The signing ceremony, held ahead of the symbolic Super Cup's return after 20 years, was attended by Coupang Play CEO Kim Sung-han and Korea Professional Football League Chairman Kwon Oh-gap. Both parties reaffirmed their commitment to close cooperation for the quantitative and qualitative growth of the K League.
Through this contract, the league and Coupang Play will continue their partnership that began in 2022 and join forces to expand the K League's digital reach.
Under this partnership, Coupang Play will provide live broadcasts of all K League 1 and K League 2 matches for five years starting from the 2026 season.
Coupang Play announced plans to elevate its broadcasting technology and proprietary content quality for the 2026 season. The platform will introduce AI upscaling equipment to deliver all K League 1 matches and major K League 2 matches in clearer, more stable picture quality.
A Coupang Play spokesperson said, "We are presenting all K League 1 and 2 matches in high quality based on Korea's top football commentators and a stable transmission system." The spokesperson added, "Going forward, we will continue to expand league accessibility through advanced broadcasting technology and enhanced content such as 'Cuplay Pick,' providing a viewing environment where more fans can enjoy the K League in their daily lives."