Upbit Donates 100 Million Won in Bitcoin to Support Korean Winter Sports

Upbit, an official partner of the Korean Sport & Olympic Committee (KSOC), has donated 100 million won ($70,000) worth of Bitcoin to support the development of Korean winter sports.

KSOC held a donation ceremony on Monday at the Korea House press conference venue for the 2026 Milano Cortina Winter Olympics in Milan, Italy.

ENHYPEN member Sunghoon, a former figure skating athlete and KSOC public relations ambassador, attended the event, adding significance to the support for winter sports development and promising athletes.

Upbit signed an official partnership sponsorship agreement with KSOC in October 2025 and is serving as the official sponsor in the fintech (virtual asset trading) sector through December 2028.

This donation carries significant meaning as it represents an innovative form of sponsorship for athletes who will write new history at the Winter Olympics.

"This special donation from Upbit, our reliable official partner, will serve as great motivation for our athletes," KSOC Chairman Yoo Seung-min said. "We will use the donated funds wisely for the development of Korean winter sports, including nurturing youth athletes in winter disciplines."

"We delivered this Bitcoin, an innovative asset, with our heartfelt support so that the athletes' hard work leads to valuable achievements and Korean winter sports can continue to develop," Upbit CEO Oh Kyung-seok said.