Garmin Opens First Brand Store in Korea at Jamsil Lotte Hi-Mart

Garmin announced on Wednesday that it has officially opened its first brand store in Korea at Lotte Hi-Mart to strengthen customer engagement.

The GPS and wearable technology company established its first brand store at Lotte Hi-Mart's Jamsil branch in Seoul in December last year for a pilot run, with official operations beginning Thursday.

"We plan to expand offline touchpoints where consumers can experience Garmin's differentiated technology by showcasing our diverse product range through highly accessible large retail stores," the company said.

The brand store offers the full product lineup, including the Approach golf series, flagship smartwatch lines such as Venu, Instinct, tactix, Forerunner, and fēnix series, as well as the Edge GPS cycling computer series and Rally power meter series for cycling enthusiasts.

The company is also running limited-quantity promotional discounts to mark the official store opening.