Omega, the Official Timekeeper of the Olympic Games, unveiled a new timekeeper campaign on January 2 ahead of the 2026 Milan-Cortina Winter Olympics and Paralympics.
The print visuals feature Omega sports ambassadors competing in Olympic and Paralympic winter events. Set against a clean white background, the campaign captures dynamic performances on snow and ice, emphasizing the essence of sports and the tension of crucial moments.
The video campaign presents athletes' journeys in three stages: intensive preparation, decisive moments in competition, and the joy of ultimate victory.
A total of 10 Omega sports ambassadors participated in the 2026 Milan-Cortina campaign: Dorothea Wierer (Italy, biathlon), Melanie Hasler (Switzerland, bobsled), Oksana Masters (USA, Paralympic multi-sport), Erin Jackson (USA, speed skating), Jutta Leerdam (Netherlands, speed skating), Kaori Sakamoto (Japan, figure skating), Mathilde Gremaud (Switzerland, freestyle skiing), Yannick Schwaller (Switzerland, curling), Théo Gmür (Switzerland, Paralympic alpine skiing), and Fanny Smith (Switzerland, ski cross). These athletes from different countries, disciplines, and backgrounds represent the universal pursuit of excellence and greatness that embodies the Olympic and Paralympic spirit.
The campaign also commemorates Omega's role as the Official Timekeeper of the Olympic and Paralympic Games, a position the brand has held since 1932.