Daejeon will operate the "Kkumssi Store Pop-Up," showcasing outstanding local products, at the Lotte Department Store Daejeon branch from August 7 to 17, the city said on the 6th. The pop-up will sell a range of local products, including Daejeon's signature foods and items featuring the city's flagship character, "Kkumdori."
During the event, various participatory programs will be held, including a stamp tour for customers, a social media verification event, and an air ball draw that offers prizes to all participants. Sungsimdang will also unveil a limited menu item, the "Plum Roll," to coincide with the event.
Kwon Kyung-min, director general of Daejeon's Enterprise Support Bureau, said, "This will be an opportunity to widely promote the region's outstanding products and companies, and for citizens and tourists to experience Daejeon's unique charm firsthand."
