The 'Sunyang Daecheon Edition' is joining the promotion of the Boryeong Mud Festival.
Boryeong City in South Chungcheong Province announced that it signed a supplementary label sponsorship agreement on the 9th with Sunyang Soju, a leading liquor company in the Chungcheong region, to launch the 'Sunyang Daecheon Edition,' a limited-edition product available only in the Boryeong area this summer.
The co-prosperity marketing initiative was designed to widely promote the Boryeong Mud Festival, Korea's signature summer festival, across the entire Chungcheong region.
The 'Sunyang Daecheon Edition' features packaging designed exclusively for the Boryeong commercial district, with only 30,000 bottles released. The product cannot be purchased at large supermarkets or convenience stores. It will be supplied only to general dining establishments such as restaurants and bars in the region, including those near Daecheon Beach.
At the same time, 200,000 bottles of 'Sunyang Rin,' the company's flagship product distributed to general dining establishments across the Chungcheong region, will also carry supplementary labels promoting the Boryeong Mud Festival.
The supplementary labels contain the schedule and information for the '29th Boryeong Mud Festival,' which will be held at Boryeong Mud Expo Plaza from July 24 to August 9.
"We have prepared programs full of things to see and enjoy for this year's Mud Festival," Boryeong Mayor Eom Seung-yong said. "I hope many people will visit Boryeong and create wonderful summer memories."
