The "clicks" on Suncheon City's promotional content are growing louder. As subscribers to its YouTube channel continue to increase, its official blog is now also earning recognition for its expertise, originality and active operation, drawing praise for opening a new horizon in communication and promotion.
Suncheon City's New Media Promotion Team, including team leader Ha Se-hee and officials Kim Min-ji and Lee Seung-min, has combined groundbreaking ideas with a trendy sensibility, actively serving as a communication messenger that quickly delivers daily living information and city administration news to residents.
As a result, Suncheon City's official Naver blog was selected for the domestic travel category of "Naver Mate, July 2026."
"Naver Mate" is a program in which Naver selects creators each month who consistently produce high-quality content and actively communicate with users.
Suncheon City's official Naver blog is operated through a collaborative approach in which the responsible public official directly oversees management, while a citizen reporters' corps adds vivid on-site stories. It earned high marks for providing both accurate policy information from the administration and travel content reflecting citizens' perspectives, combining reliability and on-the-ground authenticity.
With this Naver Mate selection, Suncheon City's official blog has secured credibility as a top-quality content channel in the domestic travel field recognized by Naver. On this occasion, a variety of local content on Suncheon's tourism, culture and festivals is expected to be exposed to more users, boosting the city's brand and tourism promotion effects.
Song Myung-sun, head of Suncheon City's Public Relations Office, said, "This Naver Mate selection was possible thanks to citizens' interest and steady support," adding, "We will provide even more useful and relatable content so that citizens can access city administration and Suncheon news easily and enjoyably."
Meanwhile, Suncheon City operates eight active social media platforms, including its Naver blog, YouTube, Instagram, KakaoTalk channel and Facebook.
