Gyeonggi Tourism to Host '2026 GHOST Festival' in Paju in October

K-OST Themed Music Festival to Grow DMZ into Global Tourism Product

Society|
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By Son Dae-sun, Suwon
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Image courtesy of Gyeonggi Tourism Organization - Seoul Economic Daily Society News from South Korea
Image courtesy of Gyeonggi Tourism Organization

The Gyeonggi Tourism Organization will hold the "2026 GHOST Festival" over three days from Oct. 9 to 11 at Imjingak Pyeongnuri in Paju, the organization said Monday.

"GHOST" stands for "Gyeonggi Hallyu Original Sound Track." It is a K-OST themed music festival planned for the first time by Gyeonggi Province, a cultural tourism event that combines the OSTs of K-dramas and films with the peace symbolism of the DMZ.

Through the festival, the organization plans to grow the DMZ into a global tourism brand. The concept is to draw the interest of Hallyu fans at home and abroad by adding the sensibility and narrative of K-content to the DMZ, a site of division and a symbol of peace.

The main program, the "GHOST Concert," will feature Korea's top OST artists. The venue will include an OST experience zone, a Hallyu content market, a K-food zone, and photo zones.

Accommodations at the Pyeongnuri campground linked to DMZ tourism and wellness experience programs will also be operated. Through these, the organization expects to encourage stay-type tourism and contribute to revitalizing the regional economy of northern Gyeonggi.

The organization forecast that more than 50,000 domestic and international visitors will attend the event. Detailed programs and the artist lineup will be revealed in stages starting July 13. The second lineup will be announced on Aug. 3, and the final lineup in the third week of August.

Ticket reservations will proceed in stages. Early bird tickets will go on sale at 2 p.m. on July 15. Presale tickets will open at 2 p.m. on Aug. 5. Sales of general tickets, camping passes, and reserved seats will begin in the third week of August.

Ticket prices are 120,000 won for a one-day pass, 180,000 won for a two-day pass, and 240,000 won for a three-day pass. During the early bird period, a 20% discount applies only to one-day passes. Tourism products linked to performance tickets for foreign tourists will also be operated.

"This event, combining K-OST, will become a global festival model connecting peace and Hallyu," said Cho Won-yong, president of the Gyeonggi Tourism Organization. "By linking Gyeonggi Province's tourism resources with K-content, we will grow it into Korea's representative Hallyu tourism festival."

Original reporting by Son Dae-sun, Suwon for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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