Baejae High Apology Falls Through Over "Let's Go to Starbucks" Remark

Gwangju Jeil High Requests Reconsideration of June 1 Visit

Society|
|
By Shin Seo-hee
||
[CAPTIONS]
The game between Baejae High School and Gwangju Jeil High School at the Chungryong Flag National High School Baseball Championship on the 29th. YouTube channel "Gangneung Baseball TV" - Seoul Economic Daily Society News from South Korea
[CAPTIONS] The game between Baejae High School and Gwangju Jeil High School at the Chungryong Flag National High School Baseball Championship on the 29th. YouTube channel "Gangneung Baseball TV"

Baejae High School, which drew controversy for cheers demeaning a rival school during a high school baseball game, planned to visit the affected Gwangju Jeil High School in person to apologize, but the visit was postponed at Gwangju Jeil High's request.

The Seoul Metropolitan Office of Education issued a statement Sunday regarding the "Baejae High baseball team incident," saying it had conveyed the intention of Baejae High faculty, baseball team students, and parents to visit Gwangju Jeil High in person to express their sincere apology.

However, Gwangju Jeil High conveyed to Baejae High its position that "our students are currently not in a state of mind to accept an apology, so please reconsider today's (June 1) visit."

In response, the Seoul Metropolitan Office of Education and Baejae High decided to prioritize the psychological stability of Gwangju Jeil High students and to coordinate a future visit schedule in consultation with Gwangju Jeil High.

The Seoul Metropolitan Office of Education explained that "Baejae High clearly intends to visit and apologize in person at any time, but for now no specific visit date has been set."

Earlier, on May 29, during the first round of the 81st Chungnyongi National High School Baseball Championship held at Mokdong Stadium in Seoul, Baejae High repeatedly shouted chants such as "Let's go, let's go, let's go to Starbucks" along with group choreography against Gwangju Jeil High, sparking controversy.

This was seen as an expression reminiscent of the so-called "Tank Day" controversy involving Starbucks Korea in May, prompting criticism that it mocked the May 18 Gwangju Democratization Movement.

Gwangju Jeil High's coaching staff protested on the spot at the time, demanding that the cheering chants be stopped. After the game ended, Baejae High manager Kwon Oh-young and the coaching staff visited the opposing bench to apologize.

Gwangju Jeil High subsequently delivered a letter of protest to the Korea Baseball Softball Association, which is set to hold a Sports Fair Play Committee meeting to review the matter that day.

Original reporting by Shin Seo-hee for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Pre-register
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

Pre-register for SIGNAL English Edition — a premium subscription bringing Korean capital markets coverage (M&A, IPOs, private equity, fund flows) to global institutional investors. First access to the 50% introductory rate.