Busan's Seo-gu district is steadily evolving into a workation hub. Moving beyond simply providing workspace, the district is expanding stay-type programs that combine global business and artificial intelligence (AI)-based marketing education, in a strategy aimed at achieving both regional economic revitalization and an influx of talent.
The Busan Center for Creative Economy and Innovation on Wednesday unveiled the June schedule for "Hue&Connect," the flagship networking program of "Hue&Work Seo-gu Workation."
The program was designed to strengthen the practical capabilities of workation participants and local residents. It will be held twice in total, focusing on topics in high demand at corporate sites, such as overseas market entry strategies and AI-based digital marketing.
The 13th session, to be held Thursday, is organized under the theme of "Overseas Trade Fair Preparation and Buyer English Sales Simulation for Generating Global Revenue." Kang Ji-eun, CEO of GroupShip Korea, will serve as instructor, introducing the process of preparing to participate in overseas exhibitions and hands-on English sales techniques targeting global buyers. Participants can build their overseas market entry capabilities through simulations that assume actual business settings.
The 14th session, held June 26, will address brand strategy in response to the AI era. Kim So-yeon, an instructor at Team MS, will share marketing and branding techniques using the latest digital tools such as ChatGPT, Gemini, and short-form content, under the theme "Strategies for Building Discoverable Brands in the AI Era."
The Busan center expects strong interest from participants, noting that the program is structured around practical, applicable education rather than mere lectures.
The events will each run from 3 p.m. to 5 p.m. at the Hue&Work Seo-gu Workation Center. Not only workation participants but any Busan citizen can take part free of charge through advance registration.
The Busan center has recently been fostering workation as a new stay-type content that connects regional tourism, startups, and education. The concept is to have participants stay in the region for a certain period rather than remain short-term tourists, experiencing work, learning, and networking together to create a sustained consumption effect on the local economy.
"We are expanding workation from simply providing workspace into a growth platform connected to the region," said Jung Yu-jin, a manager at the Busan center. "We plan to continue supporting participants' growth through various programs that reflect regional characteristics, such as marketing, the humanities, and wellness tourism."
