A space featuring large screens for watching and cheering on South Korea's national team matches, along with various experience programs, will be set up at a Han River park.
The Seoul Metropolitan Government's Future Han River Headquarters announced Tuesday that it will operate the "Han River Play Place North-Central America World Cup Pop-up" at the "Han River Play Place," a complex cultural space at Ttukseom Han River Park, from the 12th to the 28th. The event will be held in line with the national team's group-stage schedule, and the cheering program is planned to be extended if the team advances to the round of 32 or beyond.
During the event period, the Han River Play Place will livestream matches on large LED screens and present a variety of content, including photo zones, experience programs, online events, and a pop-up featuring Hyundai Motor's character "Lrlrlr."
The signature program, group cheering events, will be held to coincide with the matches against the Czech Republic (June 12, 11 a.m.), Mexico (June 19, 10 a.m.), and South Africa (June 25, 10 a.m.). Matches will be broadcast in real time on a large LED screen in the Han River Panorama Zone, with seating arranged for citizens to cheer together. Advance registrants will be provided with camping chairs or mats, and non-alcoholic craft beer and cheering balloon sticks will also be distributed.
Match viewing will operate on an advance reservation system for 100 people. The city will run the program centered on advance registrants to reduce on-site congestion and maintain a comfortable viewing environment.
World Cup-themed photo zones and experience programs have also been prepared. Indoors, a photo zone recreating a players' locker room has been set up so visitors can take commemorative photos. Game content such as table soccer and champion shooter will operate at all times, and on match days and weekends, uniform coloring and soccer ball keyring-making experiences will also be held.
Online events will also be held. The "Guess the First Goal" and "Guess the Score" events will encourage citizen participation, with prizes provided by drawing among those who answer correctly. The "Guess the First Goal" event for the Czech Republic match will run from the 6th to the 12th, followed by "Guess the Score" events for the Mexico and South Africa matches.
The World Cup-themed pop-up zone featuring "Lrlrlr," a Gen Z character created in collaboration with Hyundai Motor, will be held on the 12th-14th and the 26th-28th. The zone will present a goods store along with hands-on programs, while outside the venue, a large character air balloon and the Nexo hydrogen fuel-cell vehicle will be on display so visitors can freely view them and take photos.
Through this event, the Seoul Metropolitan Government plans to provide citizens with a novel World Cup cheering experience by combining large-screen broadcasts with hands-on content. In particular, it has used indoor space so that matches can be enjoyed comfortably even in hot weather.
Park Jin-young, head of the Seoul Metropolitan Government's Future Han River Headquarters, said, "We have prepared a variety of programs so that citizens can share the joy of cheering for the World Cup at the Han River." He added, "We hope you will visit the Han River Play Place with family and friends to experience a special cheering culture."
