South Gyeongsang Province is launching a "Regional Specialized Gyeongnam Tourism Collaboration Project" with four collaboration teams to drive change in the tourism industry through inter-company cooperation, the provincial government said Wednesday.
The initiative aims to combine the strengths of tourism companies through collaboration, addressing regional tourism challenges and supporting the commercialization of Gyeongnam-style specialized tourism resources. The Tourism Enterprise Support Center under the Gyeongnam Tourism Foundation conducted a public call from March to April and selected the four final teams after document and presentation reviews. Each selected team will receive 20 million won in commercialization funding, along with expert consulting, mentoring, and support linked to local governments.
A total of eight companies are participating in the four selected projects, which will showcase diverse Gyeongnam tourism content including immersive tourism, intergenerational content, local cuisine, and story-based experiences.
Notably, Efuworld and Gonggam Orae Contents will operate immersive story mission content using augmented reality (AR) glasses around Jinjuseong Fortress. Tourists will move between major landmarks such as Gongbungmun Gate, Chokseongnu Pavilion, and Uiam Rock while completing missions, drawing visitors across various age groups.
Alias and the Eogiyadiucha Okgye Village Cooperative will introduce "Okgye's Halmae the Matchmaker," a three-day, two-night stay program in Okgye Village, Geoje, where MZ generation participants interact with elderly local residents. Other initiatives include a stay-type culinary festival incorporating local cuisine and a story-based experiential tourism program that interprets the lives of Tongyeong fishermen and artists through tea (cha) content.
"Through collaboration among tourism companies, we expect distinctive Gyeongnam tourism content to be created, which will lead to the revitalization of the regional economy," said Kim Sang-won, Director of the Tourism Development Bureau at South Gyeongsang Province.
