Korea Hydro & Nuclear Power's Kori Nuclear Power Site has branded its community-oriented welfare programs and is expanding "tangible support" initiatives. The move draws attention as a structural approach that simultaneously targets the local economy and daily welfare, going beyond simple sponsorship.
The Kori Nuclear Power Site announced Thursday that it has launched its community welfare brand "Kori-On" and begun full implementation of "Kori-On Day," a voucher program to invigorate local specialty product festivals, as its first project.
"Kori-On" combines the meaning of "On" (溫), representing warmth, with the concept of connection (On), serving as an integrated brand for voucher-based welfare programs that provide tangible benefits based on coexistence with the local community. The move is seen as a strategic shift aimed at enhancing residents' sense of benefit, moving beyond the previous fragmented support approach.
The program consists of three pillars: "Kori-On Day," which promotes consumption at local specialty product festivals; "Kori-On Youth," which eases transportation cost burdens for young people; and "Kori-On Mom," which supports expectant mothers with local food. The initiative, totaling 300 million won ($220,000), will be implemented within the year.
In particular, "Kori-On Day" focuses on simultaneously achieving local commercial revitalization and residents' tangible welfare by encouraging consumption through vouchers that can be used directly at local festival venues. Support for youth and expectant mothers is also evaluated as enhancing policy effectiveness by reflecting demand closely tied to daily life.
With the launch of this brand, the Kori Nuclear Power Site plans to raise awareness and accessibility of its welfare programs and continue developing tailored programs that local residents can genuinely experience.
"We will strengthen our role as a partner growing together with the local community, beyond simple support," an official at the Kori Nuclear Power Site said. "We will continue to expand welfare programs that residents can tangibly benefit from."
