IPA to Subsidize 50% of Booth Fees for K-Beauty SMEs' Overseas Push

20 Companies Selected for Beauty & Healthcare Show, Buyer Consultations Offered Event Set for July at Songdo Convensia, Applications Open Until May 19

Society|
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By Ahn Jae-kyun
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A view of Incheon Port Authority. Source: Incheon Port Authority - Seoul Economic Daily Society News from South Korea
A view of Incheon Port Authority. Source: Incheon Port Authority

Incheon Port Authority (IPA) is recruiting small and medium-sized enterprises (SMEs) to participate in the "Beauty & Healthcare Show," which marks its 11th edition this year, the authority said Tuesday.

IPA plans to select 20 SMEs in the beauty and healthcare sectors, cover 50% of their booth costs and set up a joint exhibition pavilion. The support extends beyond exhibition participation. The authority will also provide systematic support for substantive overseas expansion activities, including one-on-one export consultations with foreign buyers and market development consulting.

Companies wishing to participate can apply online through the Sangsaeng Nuri website by May 19. Final selections will be made following a written evaluation.

The "Beauty & Healthcare Show" is Incheon's flagship exhibition in the beauty and health sectors, scheduled to take place July 23-25 at Songdo Convensia in Incheon. IPA has supported the event for four consecutive years to strengthen the global competitiveness of K-beauty SMEs.

"This is a flagship shared-growth program aimed at supporting SMEs' export expansion and revitalizing the regional economy," said Shin Jae-wan, head of IPA's ESG Management Office. "We will systematically support SMEs' entry into overseas markets based on the Port of Incheon."

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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