Functional shoe brand Nargio, marking its 21st anniversary, is overhauling its brand image. The company has named Kim Yong-bin, winner of the trot audition program Mr. Trot 3, as its new promotional model and is launching a full-scale television advertising campaign.
The campaign focuses on connecting the technical expertise Nargio has built in the functional shoe market with consumer recognition. The brand is particularly emphasizing technology verified through registration with the U.S. public health insurance systems Medicare and Medicaid, aiming to strengthen its credibility as a global brand.
The central change in the advertisement is the jingle. The message has been strengthened from the previous "That's right, that's right, Nargio is right" to "Of course, that's right, Nargio is right," underscoring brand confidence. Kim's signature clear vocal tone has further elevated the quality of the advertisement, according to the company.
The foundation of the product's competitiveness is its "TWO SOLE" technology. The structure flexibly bends according to the movement of the foot, distributing body weight and reducing impact on the knees and joints. This functionality lowers fatigue during extended wear, securing steady demand primarily among middle-aged and senior consumers.
Nargio previously earned recognition for its product competitiveness by ranking first in the functional shoe category of the "2025 Brand of the Year Awards." "Based on the technology and trust we have built over 21 years, we will accelerate our expansion into the global market," Nargio Chairwoman Lim Ok-soon said. "We will continue to strengthen our brand competitiveness by placing the foot health of the public as our top priority."
