
An experiential exhibition reexamining uniquely human thinking capabilities amid the spread of artificial intelligence (AI) will open in Busan. Going beyond simple technology experiences, the exhibition explores the "power of thinking" itself, aiming to address the essence of human talent in the era of digital transformation.
The Busan National Science Museum will hold a special exhibition titled "Geniuses' Secrets of Thinking" at Kim Jin-jae Hall on the first floor of the museum from the 23rd through August 30. Running for four months, the exhibition aligns with the government's national AI strategy, focusing on experiencing the human creative thinking process rather than the technology-centered discourse.
The exhibition is built around 13 thinking tools commonly used by great scientists and artists such as Picasso and Beethoven. Designed to let visitors directly experience and understand the principles of creative thinking—including observation, imaging, analogy, and play—the exhibition naturally guides participants to acquire the thinking expansion skills required in future society.
The exhibition is divided into five zones: "Looking Into," "Imagining," "Seeing Differently," "Materializing," and "Working With AI." Through step-by-step experiences such as pattern quizzes and sound-making activities that build observation skills, imaging training that renders images in the mind, and perspective-shifting programs that break fixed ideas, the flow of thinking is structured in a multidimensional way. In particular, content combining AI technology with human imagination draws attention, such as rendering visitors' drawings into real-time animations or suggesting new recipes based on ingredient choices.
The exhibition is operated as a touring program aimed at spreading science culture in the southeastern region. It is significant in that it enhances access for citizens in Busan, Ulsan, and South Gyeongsang Province to enjoy high-quality science and cultural content.
During the exhibition period, related events will also be held, including workshops on creative thinking tools and nighttime experience programs for summer. "This exhibition is an opportunity to explore in an engaging way the 'power of thinking,' which is the most powerful tool needed in the AI era," said Song Sam-jong, director of the Busan National Science Museum. "I hope it will be a precious time to discover your own creativity through the thinking secrets of geniuses."





