Gyeonggi Tourism Organization announced Thursday that 'Culture Lounge Gyeonggi, Jang (場),' a complex cultural space consolidating culture and tourism content in one location, has made a successful start since its opening on the 18th, drawing strong interest and participation.
About 1,000 people visited 'Culture Lounge Gyeonggi, Jang' over the weekend, and program pre-registrations sold out within a day of opening, indicating a strong response from Gyeonggi residents.
The results stem from a design that allows visitors to experience diverse content including travel, exhibitions, performances and hands-on activities in a single space, combined with the synergy generated by integrated operations through collaboration among Gyeonggi Province and six public institutions: Gyeonggi Tourism Organization, Gyeonggi Cultural Foundation, Korea Ceramic Foundation, Gyeonggi Content Agency, Gyeonggi Arts Center, and the DMZ International Documentary Film Festival.
In particular, 'Local Radar,' a customized Gyeonggi travel experience operated by Gyeonggi Tourism Organization, has emerged as a key attraction. 'Local Radar' is a participatory program in which visitors receive on-site assessments of their travel preferences and get personalized recommendations for Gyeonggi destinations tailored to their tastes.
Visitors progress through four mission zones in sequence, selecting cards corresponding to their answers for each question, and receive an analysis of their personal travel preferences based on these choices. The process is structured similarly to an MBTI-style preference assessment, enhancing engagement, with customized Gyeonggi travel courses recommended based on the analysis results. What makes it distinctive is that visitors can then create their own personalized travel guidebook based on the recommendations, allowing the experience to naturally translate into actual travel plans.
Special programs launched alongside the opening also drew strong responses. 'Music Road,' a spring special performance by brass ensemble 'Korean Arts,' heightened the on-site atmosphere with its interactive format engaging the audience. The 'Gyeonggi Tourism Photo Exhibition' special showcase presented approximately 30 award-winning works from competitions held from 2024 to 2025, effectively conveying the tourism appeal of Gyeonggi Province.
In addition, regular programs including ceramic craft experiences, tea tastings, cultural merchandise sales, and AI-based film and documentary screenings drew active visitor participation, demonstrating the venue's potential as an experiential complex cultural space.
"The early sellout of pre-registrations and high visitor numbers immediately after opening reflect demand from residents for culture and tourism content they can easily enjoy in their daily lives," Gyeonggi Tourism Organization CEO Cho Won-yong said. "We will continue to expand Gyeonggi's distinctive tourism experiences, centered on participatory content such as Local Radar."
Meanwhile, 'Culture Lounge Gyeonggi, Jang' has been established on approximately 400 square meters in the pedestrian mall next to Dodamtteul in the Gyeonggi Convergence Town in Gwanggyo, Suwon, where the Gyeonggi Provincial Government is located (next to Gyeonggi Library). It will operate until December 15, open Tuesday through Sunday from 10 a.m. to 6 p.m.
