Dongducheon, a city in Gyeonggi Province, has cemented its position as a regional tourism hub after its content competitiveness was recognized at a national-scale festival expo.
Dongducheon City said Thursday that it won the Excellence Award (second place) in the content category at the 6th Korea Representative Festival Expo, held from the 17th to the 19th. The achievement came at an event where a total of 258 booths competed.
The Korea Representative Festival Expo is a specialized festival industry fair designed to showcase outstanding festival content from local governments across the country and to enhance the competitiveness of regional tourism industries. This year's event drew 143 organizations, including 76 local governments, and attracted 36,386 visitors over three days.
Dongducheon's promotional booth drew attention with content that allowed visitors to experience information about the city's major tourist attractions and festivals. The booth highlighted four flagship festivals held at key tourist sites such as Camp Bosan and Mount Soyo: the International Trail Running Competition, the Ye-Maek Festival, the Korea-U.S. Friendship Festival, and the Soyo Autumn Foliage Festival.
In particular, the operation of the promotional booth featuring Dongducheon's official mascot "DDC" fostered communication with visitors. Going beyond a simple exhibition, the dynamic promotional videos and participation-centered marketing strategy designed to let visitors directly experience Dongducheon's festival atmosphere won praise from both judges and attendees.
Dongducheon City plans to use the award as an opportunity to pursue qualitative growth in local festival promotion and to strengthen marketing efforts aimed at attracting foreign tourists.
"We will make sure more tourists can experience Dongducheon's passion and original cultural content," a Dongducheon City official said. "We will continue to build a city that everyone wants to visit through differentiated tourism policies infused with Dongducheon's unique character."
