The Chungnam Foundation for Culture and Tourism is launching an integrated promotional marketing campaign, "Chungnam Travel Festa 2026," to successfully drive the "2025-2026 Visit Chungnam Year" initiative and attract tourists from across the nation.
The foundation announced Sunday that it will hold a business briefing for "Chungnam Travel Festa 2026" on April 9 at Community House Masil in Seoul. The event will bring together major travel agencies nationwide, online travel agencies (OTAs), tourism businesses in the province, officials from cities and counties, and related organizations to share the project's direction and build a cooperative framework.
"Chungnam Travel Festa 2026" is a tourism product development and promotional marketing campaign linking tourism resources and cultural arts events across 15 cities and counties in Chungcheongnam-do Province. The campaign will be intensively operated in September and October. The goal is to channel nationwide tourism demand toward Chungnam and revitalize regional tourism.
The briefing will focus on developing tourism products that leverage regional resources spanning food, culture, nature and history, including the Chungnam Tourism Startup Development Support Program, the Western Inland Region Tourism Promotion Project and the Chungcheong Confucian Cultural Zone Tourism Promotion Project. A key emphasis will be placed on expanding extended-stay tourism combined with accommodation.
The foundation also plans to boost tourist accessibility and local spending simultaneously by launching tourism product exhibitions and accommodation discount promotions in partnership with OTA platforms.
"Chungnam Travel Festa 2026 is a campaign-style project that integrates tourism promotion programs that were previously carried out individually into a single campaign," said Lee Ki-jin, CEO of the Chungnam Foundation for Culture and Tourism. "We expect this will serve as an opportunity to redirect the national tourism flow toward Chungnam based on the province's distinctive tourism resources."
Meanwhile, the briefing will also feature discussions on cooperation among participating organizations, along with networking sessions aimed at expanding distribution channels, including promotion of tourist destinations and major events by local governments.