Airalo, the world's first eSIM store, announced on March 16 that it has selected Busan as its first Korean partner city for its global expansion strategy.
The partnership aims to provide seamless connectivity solutions for international travelers visiting Busan, South Korea's second-largest city and a major port hub.
Under the agreement, Airalo will offer special eSIM packages for tourists and business travelers coming to Busan, enabling them to stay connected without the hassle of physical SIM cards or expensive roaming charges.
"Busan represents a perfect gateway for our Korean market entry," said Badr Wardeh, CEO of Airalo. "The city's strategic location, vibrant tourism industry, and tech-forward approach make it an ideal partner for our expansion in Asia."
The eSIM packages will be available through Airalo's mobile app and will cover major Korean telecom networks, providing high-speed data connectivity across the country.
Busan Mayor Park Heong-joon welcomed the partnership, stating that it aligns with the city's vision to become a smart city and enhance the experience for international visitors.
The collaboration is expected to boost Busan's position as a leading destination for international business and tourism, particularly as the city prepares to host the 2030 World Expo.
Airalo, founded in 2019, has grown rapidly to serve over 5 million customers worldwide and offers eSIM connectivity in more than 200 countries and regions.
The company's expansion into Korea comes as the eSIM market continues to grow, driven by increasing smartphone adoption and the need for flexible connectivity solutions for travelers.
