"We will take responsibility for promoting Daejeon."
The city of Daejeon held a joint appointment ceremony for its 2026 social media reporters, global supporters, university student promoters, and promotional ambassadors at the city hall auditorium at 3 p.m. on the 3rd.
Approximately 200 people attended, including promotional ambassadors, social media reporters, global supporters, and university student promoters. The ceremony began with a pre-event performance by cellist Lim Hyun-jung, followed by the presentation of appointment certificates, commemorative photos, and celebratory performances.
A total of 47 new promotional ambassadors were appointed, including experts from various fields such as announcers, artists, and singers, along with 20 finalists from the Daejeon Citizen Audition Project held in February and 14 social media influencers.
The city selected 100 members each for the social media reporter corps and global supporters through public recruitment in January. The social media reporter positions attracted approximately 200 applicants, resulting in a competitive ratio of 2:1. Global supporters applicants came from 35 countries, including the United States, Vietnam, Russia, and China.
The university student promotion team also selected 100 members. This team operates through partnerships with local university departments, with plans to conduct various promotional activities in 2026 in collaboration with Woosong College's Cartoon and Webtoon Department, Mokwon University's Advertising and Public Relations Department, and Korea Polytechnic University's Metaverse Content Department.
The 347 appointed promoters will serve as a civilian public relations network to deliver major city news and promote Daejeon's appeal domestically and internationally. The social media reporters and global supporters will strengthen digital communication through online content creation, while the university student team will expand public engagement with city policies through their youthful perspective.
The city plans to expand opportunities for ambassadors and reporters to participate in various municipal events and policy activities following this ceremony. It also intends to strengthen its communication-based promotional system by incorporating field feedback into city promotion policies through familiarization tours and workshops.
Daejeon Mayor Lee Jang-woo said, "I ask all the promotional ambassadors and reporters appointed today to take pride in being the face of Daejeon and take the lead in spreading the city's value."