First Lady Kim Hye-kyung visited "Haenyeo's Kitchen" in Singapore on Friday, saying she was "deeply moved to see Jeju's precious culture reaching as far as Singapore."
Kim, accompanying President Lee Jae-myung on a state visit to Singapore, made the remarks during a "Korea Tourism Field Discussion" held at the restaurant, according to Blue House Deputy Spokesperson Ahn Gwi-ryeong.
Haenyeo's Kitchen is a multi-dining venue that showcases Jeju's haenyeo (female diver) culture and cuisine through performances and food. The restaurant opened its Singapore location in December last year. It has drawn attention as a model for expanding regional Korean stories into overseas markets, demonstrating new possibilities for local tourism.
Upon arrival, Kim walked through a corridor displaying basalt stones, persimmon-dyed fabrics, traditional baskets, and haenyeo diving suits. "It's a new experience to see Jeju's stones here in Singapore," she said.
When introduced by the host, Kim greeted attendees in Jeju dialect: "Hello. Nice to meet you. Honjeopseoye."
"I believe the reason Jeju's haenyeo story resonates in Singapore is that it speaks to shared concerns—living in harmony with nature and the sustainability of communities," Kim said.
"Like the Haenyeo's Kitchen case, we need to expand this virtuous cycle where unique regional culture develops into content and tourism resources, local economies grow in the process, and tourists gain meaningful experiences," she added.
Kim sat with attendees and experienced a haenyeo cultural dining performance themed "Four Seasons of Jeju." "I already had lunch, but the food is so delicious I can't stop eating," she said. "The distinctive flavors of Jeju really come through."
"Travel is complete when every step—from encountering and understanding local culture to purchasing goods, transportation, accommodation, and experiences—connects organically," Kim said. "Based on the diverse opinions presented today, we will actively support foreign tourists so they can enjoy Korea without inconvenience."