
It is an extremely difficult time to run a business. With internal and external uncertainties such as the Iran conflict making it nearly impossible to see even one step ahead, companies cannot afford to delay investments for survival amid the artificial intelligence (AI) transition, commercial law revisions, and rapid labor market changes. Business leaders face more difficult decisions than ever before.
Choi Jae-young, head of Samil PwC Management Research Institute and a macroeconomic expert, said in an interview with the Seoul Economic Daily on the 30th, "This is an era of overlapping uncertainties, where new uncertainties arrive before existing ones are resolved." He added, "From a corporate perspective, it is like navigating through a fierce storm while simultaneously having to replace the growth engine for the future."


