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Caliverse, a subsidiary of Lotte Innovate, announced on the 3rd that it will launch an immersive commerce business combining artificial intelligence (AI) and digital twin technology in collaboration with Lotte On and Lotte Hi-mart.
The main purpose of this venture is to provide an online environment for product exploration, experience, consultation, and purchase similar to that of offline stores. Immersive commerce is a shopping method that combines AI, digital twin, and virtual space technologies to allow consumers to examine products in three dimensions and receive tailored guidance. It offers the offline experience of trying out products before purchase and conversing with a salesperson, which has been difficult to provide in online shopping.
Customers can use this service on both PC/laptop and mobile/tablet environments. The service is web-based, allowing virtual shopping experiences without installing a separate app at Lotte On's AI Styling Shop and Lotte Hi-mart's "Flux Virtual Store."
The AI Styling Shop, developed in collaboration with Lotte On, provides AI-based virtual try-on and styling functions. Users can freely combine tops and bottoms from Lotte GFR's "Sporty & Rich" brand clothing. Through 3D simulation that realistically renders fabric texture, wrinkles, drape, and length, users can intuitively check a fit and silhouette similar to actually wearing the clothes.
With Lotte Hi-mart, the company operates a virtual shopping store. Since home appliances are high-priced and involve varied purchase decision factors depending on product specifications, installation environment, and purpose of use, detailed information and consultation experiences are important. Caliverse used digital twin technology to render the exterior and internal structure of products, enabling consumers to compare and examine products in three dimensions.
In addition, an AI consultation advisor provides real-time guidance on product features, key functions, usage methods, and purchase considerations. Consumers can receive consultation online similar to hearing an employee's explanation at an offline store, and can conveniently use everything from product exploration to consultation and purchase within a single service.
