Karrot, Korea's leading local community platform, is unveiling its first official merchandise brand.
The company said Thursday it is launching the official merchandise brand "Karrot Made" so that users can experience Karrot's values and culture more closely in their daily lives. Karrot will directly plan and produce items that can be used practically in neighborhood life.
Karrot Made will be officially registered as a brand merchandise seller within the Karrot app and operated on an ongoing basis. Users can find related products and brand information by searching "Karrot Made" in the app's search bar.
The products launching as the first collection consist of items that can be used in various everyday moments, such as neighborhood grocery shopping and walks. The lineup includes a "keyring shopping bag" that can be carried lightly like a keyring and unfolded into a shopping bag when needed, an "all-weather umbrella" that can be used on rainy days as well as on days with strong sunlight, and an "umbrella pouch" that allows wet umbrellas to be stored comfortably and carried conveniently by hanging it on a bag or bicycle.
Ahead of the official sale, Karrot has been running an open-notification sign-up event since Wednesday. Among those who sign up for notifications, winners will be selected by drawing to receive a full package of new merchandise and the non-sale item "Karrot Jjondeuk Ball." Official sales begin July 1, and customers who purchase above a certain amount will receive a Karrot Jjondeuk Ball as a free gift, offered in limited quantities on a first-come, first-served basis.
"Karrot Made is a brand we created so that users can encounter Karrot more closely in their daily lives," a Karrot official said. "We plan to continue introducing various products that naturally blend into neighborhood life." Meanwhile, Karrot is also opening an official Instagram account alongside the launch of Karrot Made. It plans to continue communicating with users by sharing product news and brand stories.
