Sendbird, a global artificial intelligence (AI) communication company, said Tuesday it has signed a strategic partnership with GS Neotek, an integrated information technology (IT) solutions company, to expand its generative AI concierge platform. The two companies plan to combine Sendbird's AI agent technology with GS Neotek's customer network and capabilities in building and operating AI Contact Centers (AICC) to support corporate clients' AI transformation and customer experience innovation.
Sendbird's AI concierge platform enables companies to use AI agents to perform various tasks, including handling customer inquiries, automating consultations, managing reservations and orders, recommending products, and supporting sales. Going beyond simple FAQ chatbots, it is an agentic AI platform that handles actual work, characterized by its ability to understand and remember the context of conversations with customers and carry out necessary tasks. Through this, companies can implement various AI-based services such as automating customer center consultations, building AI chatbots and call bots, recommending customized products, providing AI sales support, and offering multilingual customer service. They can achieve results such as improving the quality of customer service and increasing operational efficiency.
The two companies plan to expand their AI concierge business, focusing on industries with complex customer touchpoints and high demand for real-time responses, such as retail and e-commerce, travel and accommodation, finance, and delivery, mobility, and home service platforms. Through this, they aim to support companies' customer experience innovation and business performance, jointly pioneering the next-generation customer service market.
"Corporate AI transformation is meaningful only when it goes beyond simply adopting technology to actually improving customer experience and driving business results," said Lee Sang-hee, CEO of Sendbird Korea. "Through cooperation with GS Neotek, Sendbird will help clients across various industries quickly build personalized AI communication environments and support more companies in realizing customer experience innovation based on AI concierge."
Suh Jung-in, head of GS Neotek's IT Business Division, stressed, "The synergy that can be created when GS Neotek's field expertise from years of running proven customer experience businesses is added to global communication source technology is limitless." He added, "Going forward, we will perfectly serve as a bridge that helps outstanding technology lead to firm results in actual business settings, and quickly capture the AI communication-based digital transformation market."
