OpenAI Signs Largest Enterprise ChatGPT Deal With Samsung

Tailored Enterprise Service for Businesses Cooperation Also Extends to AI Coding Tool 'Codex'

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By Kim Tae-ho
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Samsung Electronics Chairman Lee Jae-yong and OpenAI CEO Sam Altman pose for a photo after signing a letter of intent (LOI) for mutual cooperation to build core global AI infrastructure during a meeting at Samsung Electronics' Seocho office on Oct. 1 last year. Photo courtesy of Samsung Electronics - Seoul Economic Daily Technology News from South Korea
Samsung Electronics Chairman Lee Jae-yong and OpenAI CEO Sam Altman pose for a photo after signing a letter of intent (LOI) for mutual cooperation to build core global AI infrastructure during a meeting at Samsung Electronics' Seocho office on Oct. 1 last year. Photo courtesy of Samsung Electronics

OpenAI has signed an agreement with Samsung Electronics (005930.KS) to supply ChatGPT Enterprise and Codex, an artificial intelligence (AI) coding tool. The deal is the largest among the AI contracts OpenAI has signed with companies worldwide.

OpenAI said Saturday it will supply ChatGPT Enterprise and Codex to Samsung Electronics employees. All of Samsung Electronics' employees in Korea and global staff in its Device eXperience (DX) division will be able to use ChatGPT and Codex for internal work. OpenAI said the Samsung Electronics deal ranks among the largest deployment cases of all the contracts it has signed with global companies to date.

Using ChatGPT, Samsung Electronics employees will be able to efficiently perform a range of knowledge-based tasks, including information searches and analysis, document writing, idea development, and data interpretation. ChatGPT Enterprise offers business-tailored features such as data protection, user and access rights management, and security controls. This allows Samsung Electronics employees to use the AI service within the company's security policies and governance framework.

Codex is a tool used for tasks such as writing code, reviews, and product improvement (debugging). It can boost not only developer productivity but also the daily work productivity of non-developer roles. Using Codex, Samsung Electronics employees can turn their ideas into software, internal tools, websites, and automated work processes that can be used in actual work. More than 5 million users worldwide use Codex each week across various roles. In Korea, the weekly active user count for Codex has increased nearly 800% since February this year.

"This deal carries great significance for OpenAI in that Samsung Electronics does not view AI as a tool limited to certain organizations or tasks, but uses it as a core platform to enhance the way its globally distributed employees work and their capacity for innovation," said Kim Kyung-hoon, head of OpenAI Korea.

Meanwhile, OpenAI and Samsung Electronics had earlier begun cooperating in the global AI infrastructure sector. OpenAI joined hands with Samsung Electronics regarding the supply of advanced memory semiconductors needed to build next-generation AI infrastructure.

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Original reporting by Kim Tae-ho for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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