Lotte Mart has launched a sugar-free, high-protein meat-based ready meal aligned with the summer health food trend, the company said Tuesday.
The product is "Sugar-Free Smoked Chicken Slices (400g)," which contains no added sugar or alternative sweeteners. The item will be available at 10,990 won under a "1+1" promotion running from Tuesday through the 10th.
The Sugar-Free Smoked Chicken Slices contain 16 grams of protein and 140 calories per 100 grams, allowing consumers to supplement protein intake without burden. By excluding sugar and alternative sweeteners during the manufacturing process, the product preserves the clean, natural flavor of chicken, while a subtle smoky aroma enhances the taste in place of strong seasoning. The product also features a soft texture and savory richness, catering to consumers who prefer a clean taste.
Demand for low-sugar and sugar-free protein foods that can be conveniently consumed has been rising as interest in health management grows ahead of summer. According to Lotte Mart, sales and sales volume of low-sugar, sugar-free, and zero-sugar poultry products such as chicken and duck rose 28% and 32%, respectively, in the January-May period this year compared to a year earlier. In particular, the "Zero-Sugar Smoked Duck Slices" launched last year recorded cumulative sales of 100,000 units, demonstrating consumer preference for sugar-free meat products.
"With the hot summer ahead, we designed this product to allow consumers to supplement protein without burden by completely removing sugar and alternative sweeteners and preserving the natural clean taste of chicken," a Lotte Mart official said. "We plan to continuously strengthen our related meat product lineup in line with the rapidly growing low-sugar and sugar-free fresh food trend."
