Cushman & Wakefield Korea announced Thursday that it will host an online webinar titled "From Retail Trends to Rising District Outlook – 2026 Shifts in Key Commercial Areas" at 2 p.m. on the 11th. The free webinar will cover the current state of Seoul's major retail districts and the outlook for 2026.
The webinar will consist of two sessions, sharing district data analysis results and insights applicable to practical work. The first session, themed "Rules of Profitable Commercial Districts Now," will analyze vacancy rates and sales growth rates in Seoul's leading retail areas, including Myeong-dong, Hongdae, Seongsu, Gangnam, Hannam, and Dosan. Based on this, it will diagnose consumption patterns and growth potential by district. The session will also examine new trends emerging in the retail market following the rapid growth of Seongsu, Hannam, and Dosan. The presentation will be delivered by Nam Shin-gu, director of the retail tenant advisory team at Cushman & Wakefield Korea.
"The success formula for Seoul's retail districts is changing," Nam said. "Simply having heavy foot traffic is not enough. Brand identity must align with the context of the district for sustainable store openings."
The second session, themed "Brand Language Determines Commercial Districts," will introduce district analysis results using social data. It will examine how brands and consumers shape commercial districts together and propose practical strategies regarding location, timing, and format—the key factors driving store opening strategies. The presentation will be led by Lee Won-hee, director of the Korea brand solutions team.
"Brands must now seek out areas with consumer segments that culturally align with them, rather than simply chasing foot traffic," Lee said. "Through social data, we aim to present new criteria for selecting commercial districts."
Registration is available through the official event link until the 10th. Webinar access links will be provided to registrants via email.
