Netmarble (251270.KS) announced Wednesday that its flagship mobile role-playing game (RPG) "Seven Deadly Sins: Grand Cross" has staged a chart comeback following its seventh anniversary update, drawing strong reviews from users.
According to Mobile Index, "Seven Deadly Sins: Grand Cross" climbed to No. 4 on Japan's Apple App Store (iOS) revenue ranking after the seventh anniversary update on the 21st of last month, reaffirming its solid global appeal. Daily active users had already been rising steadily on the back of earlier collaboration and pre-event campaigns, and total daily active users across all regions rose an additional 72% compared with the week before the update, demonstrating the strength of the IP.
At the center of this enthusiastic response is content that fully recreates the emotion of the original work. The newly added character "Seven Deadly Sins: Sworn Enemy Meliodas" drew rave reviews from users by depicting the special move from the final battle against the Demon King in high-quality cutscenes closely resembling the original animation. A seventh anniversary special promotion video (PV), produced in collaboration with the protagonist's voice actor Yuki Kaji and featuring a newly arranged version of the famous animation insert song "Perfect Time," also struck a powerful chord with fans' nostalgia.
The game also offers exceptional benefits for new and returning users. Through the sixth installment of the "777 Relay Campaign," new users receive up to 777 diamonds, prompting users to call it "the perfect time to start the game." Voice actor Yuki Kaji personally drew the winners, and rewards include a UR hero selection ticket featuring the highly sought-after "UR Twilight Oath Merlin & Escanor," maximizing user satisfaction. A "Jumping Box Event" that offers up to 100 free summons daily during the festival period and provides ample core growth materials is also helping users settle into the game quickly.
In addition, to commemorate the seven-year journey of "Seven Deadly Sins: Grand Cross," Netmarble plans to produce and distribute a "7th Anniversary Special Goods Art Book" through events, featuring high-resolution illustrations and in-game cutscenes. The art book, for which sales requests poured in from users immediately after the official broadcast, includes a seventh anniversary congratulatory message from original author Nakaba Suzuki on its final page, making it a meaningful gift for fans who have long enjoyed the game.
"It is highly unusual for a mobile game in its seventh year to re-enter the top ranks of revenue charts and renew user metrics," an industry official said. "Well-made content that demonstrates a deep understanding of the original work, combined with user-friendly operations, is creating synergy and offers a model case for long-term service management."
Meanwhile, "Seven Deadly Sins: Grand Cross," launched in Korea and Japan in 2019 and rolled out globally in 2020, has continued to enjoy steady popularity, recording more than 70 million downloads worldwide.
