Nvidia Taps Nota for Physical AI Alliance

Invited to Jetson Partners Day Event 'NetsPresso' Integration Capabilities Draw Attention

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By Kim Tae-ho
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A scene from Nvidia's GTC Taipei 2025 event held in Taipei, Taiwan, last May. Photo courtesy of Nvidia - Seoul Economic Daily Technology News from South Korea
A scene from Nvidia's GTC Taipei 2025 event held in Taipei, Taiwan, last May. Photo courtesy of Nvidia

Nvidia has invited Nota (486990), a Korean artificial intelligence (AI) venture, as it gathers global partners related to its edge (on-site deployment) computers for the "GTC Taipei 2026" event. As Nvidia seeks to strengthen its influence over the physical AI ecosystem at this year's GTC Taipei, the move is seen as recognition of Nota as one of its key partners.

According to the venture industry on the 27th, Nvidia will host a closed-door event called "Jetson Partners Day" in Taipei, Taiwan, on the 30th, and has officially invited Nota. Jetson Partners Day is held as a side event to GTC Taipei, Nvidia's annual developer conference. The event brings together major global partners involved in the Nvidia Jetson product ecosystem for networking purposes.

Two Nota executives — Chief Technology Officer (CTO) Kim Tae-ho and Chief Strategy Officer (CSO) Steven Kim — will attend Jetson Partners Day. Nvidia is reported to have invited several other Korean companies to the event in addition to Nota.

The invitation to Jetson Partners Day suggests that Nvidia regards Nota as a key partner as it ramps up its physical AI business. The Jetson series is Nvidia's compact computing module that combines a central processing unit (CPU), graphics processing unit (GPU), and memory chips on a single board. Embedded in machines such as robots, drones, and vehicles, it serves as the brain that directly drives physical AI.

A defining feature of the edge computer market is the absence of a clear dominant leader, with Nvidia, Qualcomm, and Apple engaged in fierce competition for market share. To expand its physical AI influence, Nvidia must grow Jetson's market share, which in turn requires partnerships that elevate Jetson's standing in the market.

Against this backdrop, Nota's technology is well suited to enhancing Jetson's product competitiveness. Through its official website and other channels, Nota highlights that "NetsPresso," its AI model lightweighting platform, integrates organically with the Jetson platform to enable AI model optimization. Nvidia appears to have determined that Nota's technology, which optimizes AI models to match Jetson series specifications, helps broaden the foundation of Nvidia's physical AI ecosystem.

In addition, Nota designed its vision language model (VLM)-based video analytics solution, "Nota Vision Agent (NVA)," to run on Jetson. Nota has also engaged in formal collaboration with Nvidia on multiple fronts, including the use of Nvidia's video search and summarization system "Blueprint VSS" during NVA development. As such friendly ties have accumulated, Nota was selected last December for "Connect," Nvidia's global partner program. Connect is a partnership program through which Nvidia provides joint marketing and sales cooperation to AI companies.

"As far as I know, Nota has not yet won any large-scale business from Nvidia," an IT industry official said. "It is still at the level of aligning their technologies, but there is reason to expect full-fledged business cooperation going forward."

Original reporting by Kim Tae-ho for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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