Anthropic said on the 27th that it has appointed Choi Ki-young, former head of Snowflake Korea, as chief executive of Anthropic Korea.
With Choi's appointment, senior executives from Anthropic's headquarters will visit Seoul within weeks to formally establish the Korean office and meet with major clients, accelerating its push into the Korean market. Anthropic Korea plans to focus on building partnerships with local enterprises and startups, collaborating with government and research institutions, and supporting the domestic developer community using Claude.
South Korea is among the markets Anthropic is closely watching. According to a report released by Anthropic in March, usage of its generative artificial intelligence (AI) service Claude in Korea exceeded expectations relative to population size by more than 3.5 times, with particularly strong adoption in technology, development and creative fields.
Choi, the inaugural head of Anthropic Korea, has more than 30 years of experience at global information technology (IT) companies in Korea and the Asia-Pacific region. Before leading Snowflake Korea, he oversaw domestic operations at Google Cloud, Adobe, Autodesk and Microsoft (MS).
As CEO of Anthropic Korea, Choi will analyze how Korean users adopt Claude and develop market strategies accordingly. He also plans to build a partnership ecosystem spanning enterprises, developers and researchers.
"Korea is one of the world's most mature markets in terms of hardware innovation, developer ecosystem and enterprise AI adoption," Choi said. "Korean companies combine technological capabilities with a commitment to responsible AI, which aligns with Anthropic's direction."
Chris Ciauri, head of Anthropic International, said, "Korea is one of the markets with the strongest interest in Claude globally. Choi will lead the Korean office and drive local partnerships that enable Korean companies to actively put Claude to work."
