"For AVEVA, the Korean market is highly promising for growth, centered on semiconductors and shipbuilding. We are always preparing to create new business opportunities."
Chris Lee, senior vice president and head of Asia Pacific at AVEVA, made these remarks about the Korean market in a recent interview with The Seoul Economic Daily in Milan, Italy. AVEVA provides various engineering solutions to companies in energy, shipbuilding, and offshore plant industries, supporting the digital transformation of more than 20,000 manufacturing companies worldwide using technologies such as artificial intelligence (AI) and digital twins.
"As a software company, AVEVA generates revenue through renewals from existing customers and acquiring new enterprises," Lee said. "Korea is growing very strongly in new business." In Korea, most shipbuilders, including Hanwha Ocean and HD Korea Shipbuilding & Offshore Engineering, use AVEVA solutions to design and manufacture vessels. "Building a ship is not simply about designing and constructing a vessel, but about creating the entire facility that goes into it," he said. "With AVEVA's solutions, ships can be built effectively, and real-time data can be secured to optimize operations."
AVEVA established the AVEVA Marine Center of Excellence in Busan in 2022 and has been operating it since. "The center is where we relay customer requirements to our research and development (R&D) team, develop features reflecting those needs, and test them together with customers," he explained. "Since Busan is the heart of the shipbuilding industry, we established the center there."
Beyond shipbuilding, Lee is also focusing on the plant business. Samsung C&T, which is conducting the North Field LNG project in Qatar, is one of AVEVA's flagship customers. "While uncertainty remains high due to the war in the Middle East, the scale of destruction also creates significant opportunities for reconstruction," Lee said. "At such times, trusted partner companies like Samsung will capture new business opportunities."
"We are recently looking to expand our customer base in areas such as life sciences, data centers, and semiconductors," he emphasized. "We will continue to create new value for our customers."
