SK Telecom (017670.KS) said Wednesday that its in-house AI hackathon "AX Challenge," held to accelerate company-wide artificial intelligence transformation (AX), concluded successfully.
The hackathon was held from the 19th to the 21st under the theme "AI That Changes Daily Life." Employees with rich field experience led the planning and implementation of AI agents. A total of 54 teams comprising 115 people submitted proposals. Among participants, the share of members from non-development units reached 50%. The company explained that it "provided an environment and tools that allow anyone to easily build AI agents."
Of those, 20 teams that passed the online preliminaries competed in the main round on the 19th and 20th. Participants developed demo pages from the morning of the first day until midnight. On the second day's "Demo Day," they showcased and presented the completed services. In the final round held on the 21st, four teams were selected as top entries: "Autopilot," an A.X K1-based quality management system for A. Auto; the "T-Care AI Agent," which analyzes application screens and visually guides users to the next operation point; the "AI Persona Simulation Agent," which generates personas based on customer experience to identify service improvements; and "MAIA (Multi-Agent Infrastructure Automation)," which detects and responds to infrastructure failures.
SK Telecom plans to link the services developed at the event with its in-house AX support platform, "AXMS (AX Management System)," and pursue formal development. The company also plans to expand their application across company-wide work sites.
Jung Jae-hun, CEO of SK Telecom, who visited the site, said, "This hackathon was organized to look back on services from the customer's perspective and improve the way we work through AI." He added, "We will hold in-house hackathons regularly so that our employees' burning passion for AX can become the seed of innovation that brings tangible change to customer experience."
