Upload a product photo, and text and images analyzing the product's characteristics and mood are automatically generated. Additional edits can be made by entering desired modifications or marketing copy through dialogue with an artificial intelligence (AI) chatbot, without navigating complex features.
NC AI, an AI specialist subsidiary of NCsoft, has unveiled "Backy Commerce," a commerce content automation solution, according to industry sources Tuesday. Backy Commerce enables anyone to produce expert-level, high-quality commercial content through an intuitive click- and chatbot-based creation process, without requiring complex professional design tools.
Producing commerce content typically involves multiple steps including model casting, studio rentals, and outsourcing professional design work, requiring substantial cost and time. By contrast, NC AI says adopting Backy Commerce allows users to obtain commercial-grade results that appear professionally crafted at a breakthrough cost of approximately 2,500 won per detail page.
"Compared to conventional methods, users can expect cost savings of more than 99 percent," NC AI said. "We have shortened a production process that previously took days to just a few minutes, simultaneously enhancing both content creation speed and operational efficiency."
Designs produced through Backy Commerce are automatically optimized into banners, thumbnails, and detail pages tailored to the recommended ratios of major commerce platforms. Users can deploy them immediately on their own malls or open marketplaces without separate post-production work.
In particular, the "AI Studio" feature automatically generates high-quality model styling images and promotional videos suited to the season and target customer base from just a single product photo, eliminating the need for separate studio shoots or model casting.
NC AI has set a goal of fully launching Backy Commerce in global markets to emerge as a standard commerce AI platform for businesses worldwide.
"Backy Commerce will not be merely a design automation tool but a starting point that fundamentally restructures the growth framework of the entire commerce industry," NC AI CEO Lee Yeon-soo said. "We will create an environment where anyone can quickly and easily produce expert-level results and immediately deploy them on sales channels, and by building specialized models for various industry sectors, we will leap forward as a standard commerce AI platform recognized in the global market."
