Cisco Opens Official Brand Store on Naver to Expand Korea Sales Channels

Network Switches and Key Product Lines Listed

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By Kim Tae-young
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Cisco logo. Photo courtesy of Cisco Korea - Seoul Economic Daily Technology News from South Korea
Cisco logo. Photo courtesy of Cisco Korea

Cisco is ramping up its online purchasing channels for enterprise customers in Korea.

Cisco Korea announced Tuesday that it has opened the "Cisco Official Brand Store" on Naver. The launch is aimed at improving accessibility to Cisco's enterprise-grade technology for small and medium-sized businesses (SMBs) and startup customers.

Through the Naver brand store, Cisco customers can easily browse and purchase optimized solutions ranging from network deployment for small offices to advanced enterprise security and collaboration environments. The store features key product lines selectable by company size, from small offices to mid-to-large enterprises, including network switches (CBS110, CBS220, and Catalyst 1200/1300/9000 Series), firewalls (Cisco Secure Firewall and Firepower), and the Cisco Room Bar video conferencing device.

The Cisco brand store is jointly operated by SK Networks Service, Cisco's official distributor, and Click Nara, an official Cisco partner. Click Nara, which has more than 20 years of online distribution experience, will oversee the entire process, from building the brand store to content operations and customer support.

"The launch of the Naver brand store is an important starting point that allows domestic SMB and startup customers to experience Cisco's proven technology in an easier and more reliable way," Cisco Korea CEO Choi Ji-hee said. "We will continue to strengthen our digital e-commerce capabilities so that small and mid-sized enterprise customers requiring network and security infrastructure suited to the AI era can access world-class technology."

Meanwhile, Cisco was named No. 1 in the pure B2B brand category (and 11th overall among global brands) in Interbrand's "Best Global Brands 2025" report.

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Original reporting by Kim Tae-young for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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