SK Telecom (017670.KS) said Tuesday it will run its "Good Change" campaign through September to document various aspects of transformation in its artificial intelligence transformation (AX) and customer value innovation (CX) initiatives.
The newsroom campaign consists of three series: "Insight," which presents perspectives from external experts; "Makers," which spotlights employees driving change; and "Participatory Events," which engage customers directly. The Insight series features AI specialists and members of the Customer Trust Committee offering diverse perspectives on AI transformation and the restoration of customer trust. In a recent interview, Pattie Maes, a professor at the Massachusetts Institute of Technology (MIT) in the United States, described SK Telecom's strategy of developing its own AI model as "a very smart choice that does not entirely depend on the technology of any single country." On the CX side, members of the Customer Trust Committee will share their views on the meaning and direction of restoring customer trust.
The Makers series introduces stories of employees and projects that are driving AX and CX transformation on the ground. In the AX area, the series shows employees applying AI directly to their work under the company's "One AI Agent per Employee" strategy. The Participatory Events series operates programs that allow customers to share the changes they hope to see, ideas for improvement, and their experiences and feedback from using the services.
