Mirae Asset Securities' (006800.KS) Individual Savings Account (ISA) assets are growing rapidly, driven by its proprietary robo-advisor (RA) service that offers differentiated asset allocation strategies and has boosted customer satisfaction.
ISA customer assets have surpassed 15 trillion won ($11 billion), the brokerage said Monday. The figure grew by about 5 trillion won in just three months after crossing the 10 trillion won mark at the end of January. The brokerage-type ISA, which draws the most interest, has topped net inflows for 15 consecutive months as of March.
Mirae Asset Securities cites its in-house "ISA Robo-Advisor Service" as its core competitive edge. The service is designed to help individual investors with limited experience and time-constrained office workers pursue expert-level asset allocation strategies while maximizing tax benefits.
The service comprehensively analyzes customer investment profiles, target returns, and investment horizons to propose customized portfolios across five categories: growth, growth-oriented, risk-neutral, stability-oriented, and stable. It also automatically suggests rebalancing in response to changing market conditions. Although launched less than a year ago, the service already has more than 20,000 users.
Through its "Financial Products to Watch This Week" service, Mirae Asset Securities selects and provides competitive exchange-traded funds (ETFs), bonds, equity-linked securities (ELS), and funds each week that reflect the latest market issues, supporting investment decisions. It also offers a "Tax-Saving Planner" service that allows customers to check expected dividend and interest income along with taxes in advance, helping with long-term asset management. According to Mirae Asset Securities, about 5,100 customers received tax benefits, including tax-exempt limits and low-rate separate taxation, upon their ISA account maturity in the first quarter of this year, with total tax savings reaching 2.4 billion won. This translates to an average tax saving of 470,000 won per account.
"Mirae Asset Securities will continue to provide a range of services that enhance both investment convenience and tax-saving effects based on the customer-first principle," a Mirae Asset Securities official said.
