Lotte Department Store Launches My Shell Oh Ha-young Collection with Pop-Up Zone

Offering Styles Spanning Sportswear and Everyday Wear

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By Lee Yong-sung
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A customer browses products at the Maje store in Lotte World Mall in Songpa-gu, Seoul. Photo courtesy of Lotte Department Store. - Seoul Economic Daily Finance News from South Korea
A customer browses products at the Maje store in Lotte World Mall in Songpa-gu, Seoul. Photo courtesy of Lotte Department Store.

Lotte Department Store said Friday it is rolling out a collaboration collection with Oh Ha-young for fashion lifestyle brand My Shell.

The collection features products co-designed by Oh Ha-young, a member of the girl group Apink. It proposes a range of styles spanning both sportswear and everyday wear. The lineup also includes backpacks, shoulder bags, crossbody bags and tote bags that combine practicality and durability.

Lotte Department Store will operate a "special pop-up zone" on the second floor of Lotte World Mall in Jamsil from Friday through the 25th of this month. The pop-up zone will sell a limited-edition "Silver Limited Tote Bag" featuring a soccer ball design. Customers who purchase items from the collection will also receive autographed Oh Ha-young merchandise as a gift.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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