ByteDance's enterprise arm, ByteDance-owned BytePlus, is expanding its business in South Korea. After penetrating deep into the Korean market with TikTok and CapCut, the Chinese tech giant is now broadening its reach into the business-to-business (B2B) segment by leveraging a high-performance video generation artificial intelligence (AI) model.
According to the information technology (IT) industry on Tuesday, BytePlus is currently recruiting AI sales managers and solution architects in Korea. BytePlus is a B2B subsidiary that supplies various AI solutions and cloud services owned by ByteDance to companies around the world. It began operations in Korea in 2022 and has recently been ramping up hiring more aggressively. Last month, BytePlus held its first partner and customer event in Korea, introducing its AI model lineup to around 200 industry officials.
Industry observers say ByteDance is stepping up its assault on the Korean B2B market following the launch of its AI video generation model "Seedance 2.0." Seedance 2.0 is a multimodal AI model that generates videos from text, image, audio, and video inputs, and was rolled out in various countries between March and April. After its first unveiling in February, the model immediately took the top spot in Artificial Analysis' video generation benchmark, earning comparisons to a "second DeepSeek shock."
BytePlus has recently added Seedance 2.0 to its product lineup and is actively marketing the solution to corporate clients. A startup CEO who attended the BytePlus partner event said, "Seedance 2.0 appears to be sufficiently usable at the business level for applications such as advertising and drama production," adding, "BytePlus is highlighting this and aggressively pitching it to client companies."
Meanwhile, ByteDance already wields significant influence in Korea's business-to-consumer (B2C) platform market. According to Mobile Index, CapCut, ByteDance's video editing application, had 1,105,444 monthly active users (MAU) as of March — the largest among video editing apps used in Korea. Last month, TikTok also announced it would invest more than 75 billion won ($55 million) in Korea's TikTok ecosystem this year. An industry official explained ByteDance's interest in Korea, saying, "This is an extension of ByteDance's broader push to grow its business overseas, not just in Korea." The official added, "Korea may be a small market in scale, but it is aggressive in adopting AI and has strong content creation capabilities, making it a high-growth opportunity for foreign big tech companies."
