Gangnam Unni Tops 700,000 Foreign Bookings as K-Beauty Medicine Draws Global Patients

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By Kim Ji-young
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Gangnam Unni global app "Unni." Photo courtesy of Gangnam Unni - Seoul Economic Daily Technology News from South Korea
Gangnam Unni global app "Unni." Photo courtesy of Gangnam Unni

Healing Paper, the operator of global aesthetic medical platform Gangnam Unni, announced Tuesday that cumulative foreign users who completed consultation requests or bookings at Korean dermatology and plastic surgery clinics through its K-beauty medicine platform "Unni" surpassed 700,000 as of March this year. Launched in Japanese in 2019, the Unni app now offers Korean aesthetic medical booking services in six languages, including English, Thai and Chinese.

The growth in bookings on the Unni app mirrors the expansion of foreign tourism and the K-beauty medicine market. According to the Ministry of Health and Welfare, the number of foreign patients visiting Korea in 2025 surpassed an all-time high of 2 million. Of these, 62.9 percent, or approximately 1.31 million, visited dermatology clinics. Including plastic surgery at 11.2 percent, aesthetic medicine accounted for more than 74 percent of the total.

Japan has been the fastest-growing source of bookings on the Unni app, with approximately 200,000 new consultation requests and bookings over the past year. Following the launch of the English-language version, bookings from English-speaking markets, including the United States, Canada and the United Kingdom, rose 3.2-fold over the past year. During the same period, bookings from Thailand surged about 20-fold, while those from Taiwan jumped 25-fold.

Healing Paper's total revenue last year reached 97.9 billion won ($72 million), up 45 percent from the previous year. Its Japanese subsidiary's revenue nearly doubled to 13.7 billion won from 7.6 billion won.

"As Korea has emerged as Asia's medical tourism hub, attracting 2 million foreign patients annually, Gangnam Unni will further strengthen its efforts to attract foreign patients based on its IT technology and platform capabilities," Healing Paper CEO Hong Seung-il said. "We will do our best to advance our online and offline services to contribute to the government's goal of attracting 30 million foreign tourists."

Original reporting by Kim Ji-young for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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