LG Uplus (032640.KS) said Wednesday it has released video content showcasing how customer ideas submitted through its participatory service "Simple. Lab" are being incorporated into its services to improve the telecommunications experience.
Simple. Lab is a customer participation service that allows users to directly share with LG Uplus the inconveniences they experience while using telecommunications services, as well as their ideas for improvement. The company added the Simple. Lab service to its integrated application "U+one" in November last year, and approximately 10,000 customer ideas have been submitted to date.
The video content, released on LG Uplus's official YouTube channel and newsroom, features real concerns from customers' telecommunications lives submitted through Simple. Lab. The content introduces a variety of voices, including: a request to automatically organize call contents when users need to take notes during work calls; a child's wish for parents to be better protected from financial fraud and voice phishing risks; and a parent's concern about easily managing their child's first smartphone use.
Starting with this content, LG Uplus plans to expand its people-centered, empathetic brand narrative through a "Voice Series" that focuses on each individual's voice. "Starting with stories that reflect customers' genuine concerns, we plan to continue creating tangible changes ranging from the basics of telecommunications to innovative customer experiences," said Jang Jun-young, head of LG Uplus's Marketing Group.
