The Korean Intellectual Property Office (KIPO) announced Wednesday that its official mascots "Miri" and "IPI" have begun their public activities.
The characters were introduced following the office's launch in October 2025 to symbolize its status and vision as the government's coordinating body for intellectual property matters.
The new mascots were selected from designs submitted by employees who combined their creative ideas with artificial intelligence technology. Miri, depicted as a guardian holding a shield, represents the dual meaning of preventing IP infringement "in advance" (miri in Korean) and preparing for the future ahead of time. IPI visualizes creative ideas as a light bulb, embodying the office's mission of "turning today's ideas into tomorrow's assets."
Both Miri and IPI have completed trademark and service mark registration.
The mascots will serve on social media and at policy events to deliver intellectual property news and stories in an accessible and engaging way to the public.