Kakao (035720.KS) and the National Museum of Korea announced Wednesday they will host the "Kakao Friends Treasure Hunt at the National Museum" event to celebrate Family Month in May.
The collaboration was designed to combine Kakao Friends intellectual property with the National Museum of Korea, a leading K-culture venue, to create a museum experience that transcends generations and nationalities. Starting with a promotional campaign this month, the two parties will present diverse online and offline programs throughout the museum during May.
From noon on Wednesday through April 15, Kakao will run the "Chunsik's National Museum Costume Play" emoticon giveaway event. Participants select their favorite treasure from eight artifacts in the museum's collection and receive free emoticons featuring Chunsik dressed as 24 different treasures. Starting April 16, the emoticons will be available for purchase, with a portion of proceeds donated to the National Museum of Korea Foundation.
The main event runs from May 2 to 31 at the National Museum of Korea. The museum's Open Yard will feature a large balloon called "Bangara-Chun-Sang," depicting Chunsik and Ryan transformed into the museum's signature Pensive Bodhisattva statue. At the Mirror Pond, a "White Porcelain Chun Jar" balloon showing Chunsik as a white porcelain moon jar will be installed.
Inside the museum, information panels featuring the Chunsik character will be displayed, along with a QR Stamp Tour. Visitors who scan five QR codes throughout the museum to collect all digital treasure cards will automatically receive a "Master Card" as part of this digital interactive experience.
