Aekyung Industrial's AGE20'S Enters All Costco Stores in China

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By Kang Dong-hun
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null - Seoul Economic Daily Finance News from South Korea

Aekyung Industrial announced on the 9th that its cosmetics brand AGE20'S has entered all Costco stores in China.

AGE20'S has completed its entry into all seven Costco stores across China, with sales centered on flagship products including the Signature Essence Tone-Up Base Purple and Signature Essence Pact Intense Cover C21. These products began entering stores sequentially from December 2025 and January 2026, respectively.

This store entry is part of a strategy to enhance brand credibility through securing premium offline channels and diversify distribution structure. The company plans to strengthen brand competitiveness by expanding consumer touchpoints based on a distribution environment focused on authentic products.

Notably, the Signature Essence Pact Intense Cover C21 received reorders within three weeks of entry, with some stores experiencing sellouts during the Lunar New Year holiday period. The Tone-Up Base Purple has also shown monthly sales growth of two to three times since its store entry.

With this entry as a catalyst, AGE20'S plans to continuously respond to changing consumer trends while expanding its portfolio through new product launches and strengthening the competitiveness of its core products.

An Aekyung Industrial official said, "Through the Costco entry, we have confirmed our brand competitiveness in premium offline channels," adding, "We will continue our growth momentum in the Chinese market with a strategy centered on core products."

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AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.