Shinsegae Casa has launched an online-exclusive bedroom furniture collection aimed at young consumers who seek a balance of price, design and practicality when shopping on online platforms.
Shinsegae Casa said Thursday that its premium sleep brand Materasso expanded its bedroom furniture lineup with the launch of "MORI," an online-only bedroom series.
The MORI bedroom series features a natural design using North American white oak solid wood and veneer. The collection highlights the sturdy texture of white oak, a species that grows in cold regions and is known for its high density and straight grain. High-quality finishing materials were used to preserve the distinctive texture and detail of solid wood.
The headboard comes in two styles. A panel type arranges oak veneer diagonally with a refined V-shaped pattern, while a slat type lines thin solid wood bars vertically to create an open atmosphere. Both types feature a 102-degree tilting design that provides a comfortable angle for leaning back.
The storage furniture line includes a side table for keeping frequently used items within reach, a wide chest with six spacious compartments, and a five-drawer unit designed for space efficiency. These pieces can be freely combined to suit different bedroom sizes and purposes.
Each storage piece features drawer interiors with varying heights tailored to specific uses, improving storage efficiency. The drawers also have staggered extension lengths to reduce tipping risk. Austrian-made Blum soft-closing under-mount rails were applied for both durability and smooth operation.
Pairing the "MORI mirror" with the collection can make a bedroom appear more spacious. It can also serve as a vanity that combines storage and styling functions.
Materasso has been steadily strengthening its online-exclusive product range in line with the growing trend of online platform consumption among younger customers. Purchases by customers in their 20s on the online shopping mall of Casamia, Shinsegae Casa's flagship brand, increased 35% year-on-year in 2025. Following the launch of an online-only mattress and the "Orb" bed frame last year, the MORI series expands the product range to include storage furniture, completing a full bedroom lineup available online.
"Materasso will continue to expand its online-exclusive lineup beyond mattresses to bed frames and bedroom furniture overall, offering well-curated bedroom spaces through online channels," a Shinsegae Casa official said.