Kakao Style, the operator of fashion platform Zigzag, reported consolidated revenue of 219.2 billion won for 2024, up 9.4% from the previous year, the company said in a regulatory filing Thursday. The figure represents a more than twofold increase from 101.8 billion won in 2022, marking an all-time high. Operating profit reached 5.8 billion won, achieving profitability for the second consecutive year.
Zigzag, the company's flagship service, has maintained solid growth for 10 consecutive years since its launch in 2015. Annual gross merchandise value exceeded 2 trillion won last year, while the total number of buyers rose 15% year-on-year. Beauty category GMV surged approximately 50% during the same period, branded fashion grew more than 40%, and the express delivery service "Jikjin Delivery" expanded 30%. Posty, a fashion platform targeting women in their 40s and 50s, also saw GMV increase 20% year-on-year, with cumulative membership surpassing 2.2 million.
The company attributed its strong performance to enhanced hyper-personalization technology based on data and artificial intelligence. This year, Kakao Style plans to maintain its influence among consumers in their teens and 20s while expanding product diversity and shopping experiences for women in their 30s to increase market share.
"We will pursue new business expansion and investment to maximize the intrinsic value of technology and products, achieving a new leap that no one can challenge in the style commerce market," a Kakao Style official said.